STATEMENT PIECES
Introducing the real leather and gender-neutral belt bag, sandals and basic belt for this season.
THE MEANING BEHIND THE NAME 'STATEMENT PIECES'
A Statement Piece is an item that stands out, draws people’s eyes to your outfit and also expresses something about your personality/ personal style.
A statement piece is not just about standing out, but more importantly about expressing your personality and also blending with the overall look. A well-picked statement piece has the power to turn a normal outfit into something special, giving it a distinct touch and making the outfit more 'you'.
There’s a common misconception that statement pieces should be colorful, bright, or large, but that’s not always the case. They can also be more subtle or muted in their design. The key factor of a statement piece is that it stands out from the rest of the outfit and 'makes a statement'. This can be achieved through various means, such as unique shapes, intricate details, unexpected textures, or even just a contrasting element within an otherwise simple color palette.
MAKING A STATEMENT ON THE CITY STREETS
If someone pays enough attention, they will easily notice a common rule of most street style sets that is no outfit is complete without complementing accessories. In this project, we aim to introduce a fresh perspective on how our products blend into everyday life by placing them in a street scene.
With feet adorned with stylish sandals and shoulders draped with sleek bags, there was a charm in every step of Hoang Yen and Dang Tran that significantly stood out from the bustling atmosphere of city streets. And we chose to capture those moments of motion through film photos. Limited film shots brought the whole team together with real product understanding and great focus to effectively portray every edge and true spirit of waa.'s designs.
Through this process, we hope to bring a closer look at how our latest products can elevate your outfit and make a bold fashion statement on city streets.
