SENSE OF SELF
Introducing Sense of Self Campaign
THE MEANING BEHIND THE NAME 'SENSE OF SELF'
Sense of self refers to your understanding and awareness of who you are as a person. It's like having a mental picture of yourself that includes your thoughts, feelings, beliefs, values, and experiences. Imagine your sense of self as a kind of inner compass that guides how you see yourself and how you interact with the world. It's influenced by your thoughts about yourself, your emotions, and your memories of past experiences.
Your sense of self develops over time as you grow and learn. It's not just one fixed thing but can change as you have new experiences and learn more about yourself. It helps you make decisions, understand your strengths and weaknesses, and connect with others. Developing a strong and healthy sense of self involves exploring who you are, accepting yourself, and understanding what's important to you.
THE SENSE OF SELF CAMPAIGN
For this summer campaign, we have selected Da Lat, Lam Dong as our location. The place is encompassed by picturesque undulating hills and deep green pine forests, providing an ambiance of tranquility. Da Lat offers an ideal backdrop for individuals to explore and nurture their sense of self, making it a fitting choice for our campaign focused on personal enrichment and growth.
Surrounded by such serene landscapes, individuals are encouraged to disconnect from the distractions of everyday life and engage deeply with their thoughts and emotions. This introspective journey allows for a deeper understanding of personal values, aspirations, and identity. As participants explore the peaceful ambiance of Da Lat, they can embrace the present moment fully, fostering a heightened sense of self-awareness.
"The feeling of reading under the tree is serene and immersive. Shadows dance on the pages of the book and on my skin. I can see the trees swaying and the water's surface rippling. The wind gently brushes through my fingers and hair. Surrounding me, the sounds of nature are vivid and clear, adding to the peaceful ambiance."
By fully immersing myself in the present moment through mindfulness, I can experience a transformative practice that nurtures self-discovery, self-acceptance, and personal growth. It lays the foundation for a deeper connection with myself and a more authentic sense of self-awareness.
SPECIAL THANKS TO
Art Director & Photographer: Chieu Phuc
Model: Dang Tran, Huong Hue
Stylist: Freddy Nguyen, Thu Anh, Dieu Vy
MUA: Bom Nguyen
Assistant: Thong Dang & waa. Team
Location: Hidden Cloud, Da Lat, Lam Dong