"IN THE QUIET" WITH ANTHONY

Thg 7 23, 2025

With our new collection, we present 'In the Quiet', this year's summer campaign. It centers around a sensory experience, found by embracing the fleeting moments that often slip by.

Shot along a serene coastline in Binh Thuan, the campaign features two models, styled in an earthy palette. The photoshoot unfolded smoothly as everyone worked together. We were fortunate to have our familiar friend Anthony join us again, who later shared some reflections on his experience during the shoot.

Our friend Anthony joined us again for this photoshoot.

His first impression on the shooting location

Stepping onto the location, I remember feeling an immediate sense of calm and serenity. It wasn't anything forced, just a quiet feeling that settled over everything.

It was calm and serene the moment we set foot in.

His favorite moments being on the frame

It was truly a unique experience to be on set, like we were at that beautiful coastal location. We were all there, everyone on the team, working towards this single goal, this photoshoot. And what I really found myself drawn to was the feeling of intense focus we all shared in those moments.

It was almost unspoken, but you could feel everyone pouring their energy into capturing something specific – that perfect fleeting glint of sunlight, the precise way a wave breaks on the shore.

The intense, shared focus made a lasting impression.

It was about being fully immersed, knowing that shared intention is something truly special to be a part of. It’s not just about posing; it was about being present in every subtle detail unfolding around you.

His thoughts on the natural setting

The environment truly played a part in how I approached the shoot. From the gentle breezes to the soft light filtering through the palm trees, it subtly encouraged a sense of looking inward, really embodying the core of 'In the Quiet'. It definitely set the general mood and tone for my expression.

The beautiful nature surrounding inspired me to be more pensive and reflective in front of the camera. It felt less like performing and more like simply being, allowing the tranquility of the place to guide my movements.

The natural setting allowed for simply being.

The styling & the look he favored

I always feel quite good in the styled looks, and this shoot was no exception. I personally really enjoyed that kind of comfortable yet stylish styling, it just felt right, and it was a perfect match with the accessories and the peaceful surroundings of the location.

There was one particular look that truly stood out for me, and that was the very last one of the photoshoot. It was an all-white ensemble, very simple, but what made it special was getting to just run along the shore and actually get wet in the ocean.

It wasn't just about the clothes; it was about that freedom, that feeling of pure joy in the moment. It really was a wonderful way to end what had already been an incredible photoshoot.

He favored the last look for the joy in the ocean.

When Anthony brought his lens to this journey, his way of seeing these moments truly matched what we felt for 'In the Quiet'. It's about slowing down and truly taking in the world around us. That’s why we sought to keep everything as natural and raw as possible. Each frame, shot on film with little filtering to capture the feeling that nothing needed to be more than it was.