BLUE MIND CAMPAIGN

Thg 8 16, 2023

Prior to commencing the campaign, our team had not assigned a name to the collection of photographs. However, upon receiving the film photos captured in Vinh Hy, we experienced a profound sense of tranquility in the captured sea moments. This evoked memories of the literary work "Blue Mind" that we had previously perused. Therefore, we decided to name this campaign Blue Mind.

"Blue Mind theory means that there is the endless sense of peace and tranquility when being by the sea. Water restores and relaxes us, captures our imagination, and sparks our most romantic moments." We believe the Blue Mind name accurately captures the essence of our intended message.

We have executed this photography session in an outdoor locale, precisely in the vastness of the sea. This new experience promises to be a thrilling and eye-opening adventure, as we capture stunning visuals amidst the ever-changing backdrop of the open ocean in Vinh Hy Bay, Vietnam.

Vinh Hy Bay, nestled in the pristine Ninh Thuan province of Vietnam, is a slice of paradise that boasts not only breathtaking beaches but also a unique and captivating collection of nature caves. While exploring the island to identify appropriate shooting locations, we are consistently awestruck and appreciative of the island's natural splendor.

At the early hour of 5:30 am, we started to conduct the photoshoot when the sun began to rise over the breathtaking landscape of Hang Rai. On that day, as its first rays peeked over the horizon, the serene water was bathed in a stunning golden hue that offered a sense of peace and tranquility to all who witness it.

Or Mui Lay is a location where the rocks are encompassed by crystal-clear blue seawater. This picturesque setting offers a breathtaking view of the seamless merging of the sea and sky. It was at this location where we captured our initial set of photographs. Although commuting to this location was a bit difficults, it's all worth it.